Nike Air Max Con NYC – Hudson Square
In preparation for the annual sneakerhead holiday and social media phenomenon, “Air Max Day” on March 26th, Nike developed a multi-day sneaker convention to appreciate the heritage, design and innovation behind the beloved and widely popular sneaker known as the “Air Max.” This event will be in NYC until Saturday, March 26th, so I decided to check it out while I had the opportunity.
I loved the energy at Air Max Con! The DJ played NOTHING but hip-hop and even dedicated a special set to the late, great, and LEGENDARY Phife, of A Tribe Called Quest.
There were plenty of things to get involved in at the convention. The first thing I did as soon as I got there was grab a free ice cream snack from the KITH station. The treats were named after iconic Air Max models, The 1, The 90, and The 95. SO CUTE, and tasty!
The giveaways didn’t stop at the snacks. Everyone went home with a free Nike Air Max inspired poster. I grabbed the third one on the right.
There was also a NikeID station where you could customize and purchase your own Nike Air Max inspired by designers Hiroshi Fujiwara, Tinker Hatfield, and Nike CEO Mark Parker.
Then I stepped into “The H-T-M Room,” which featured a tube dedicated to influencers Fujiwara, Hatfield, and Parker and allowed fans to step inside and take a selfie.
I didn’t have a chance to stay in the room long because I wanted to have enough time to receive a manicure. Madeline Poole of Sally Hansen featured a manicure station with nail polish and nail designs inspired by Nike Air Max. I was loving my custom mani and couldn’t wait to put it on Snapchat!
In the midst of getting in depth with the innovators and movators behind Nike’s Air Max sneaker, I had a groupie moment and was excited to hear Janoris Jenkins was in the building to give an interview. Jenkins recently signed as the new cornerback for the New York Giants this year. I am a HUGE, dedicated fan of the New York Giants, football, and cuties with dreadlocks. On his way out, he noticed my sneakers, looked down, and told me he loved my sneakers. I thanked him and told him how much I couldn’t wait to see him on the field and I’m a big Giants fan. He shook my hand and I wanted to melt but I kept my cool, mostly because he was on his way out and I would’ve been too flustered to say anything else. Since he signed a 5 year deal in New York, maybe I’ll see him around again.
Creative stations featured other things sneaker inspired. Joya made this amazing scented candle in the shape of an Air Max 90 sneaker. I NEED one, I’m currently on the waiting list. I also observed while multi-talented artist, Christophe Roberts, crafted artwork out of Nike sneaker boxes. I had the pleasure of seeing some of his paintings and drawings on display there as well.
Famous collectors were notarized at the convention as well. I got to read and watch their stories. Check them out below!
Attendants and myself got the chance to vote for their favorite Air Max. The fan favorite at the moment was the Atmos Elephant Air Max 1, I picked the Duck Camo Air Max 90. It was so hard to choose, I have a lot of favorites I wish I owned.
There was also a huge wall full of recent Air Maxes releases that were available to purchase. While I was broke, as usual, I decided to take my free goodies and my learning experiences home with me instead of a new pair of sneakers.
I enjoyed observing the sneaker culture, meeting new people, and appreciating the fashion. If you’re in the NYC area, make sure you sign up and check out Nike Air Max Con. Take advantage while it’s still here! This will be the only appearance in the United States and will move on to Hong Kong and Tokyo after!
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