In the spirit of Thanksgiving, JuGatti and I wanted some food for thought in our November read. With JuGatti evolving as an entrepreneur through his business ventures, and me seeking for ways to turn my little bitty coins into some cash, I thought it was time for us to read a book involving black enterprise and finance. But, man was I wrong. We were referred to The Ebony Treasure Map, by Myron Golden and ended up disappointed to say the least. While I did agree with certain aspects this book focused on such as your time being valuable and working 40 hours a week doing something you’re not passionate about is wasteful, this book seemed like 130 pages of complete and utter bullshit. Honestly, I felt like Myron Golden was Creflo Dollar in book form. Reading his over simplified principles felt like waking up to a BET late night televangelist, as he tied in biblical verses connecting cash to Christian values. Nothing about the book seemed genuine, instead it felt like an outdated webinar or like a “Wake Up Now” presentation. I was hoping for business with a black perspective, but in turn it seemed like prophecy preaching, I might as well have had a conversation with Ma$e back when he was a pastor. (Just kidding) Nevertheless, JuGatti still got our minds on our money and money on our mind and whipped up a few questions all about the Benjamins.
1. If money was never an issue, what would your ideal job be?
Manito: I always wanted a job in media, especially something music related. I used to want to be a radio personality just so I could talk shit and talk music all day, it’s my favorite thing. I mentioned before I wanted to be a DJ but I never learned how. Can I get paid to make hip-hop centered playlists? These days, I’d rather be spending my day like Puff said on Making the Band, “If I had my way, I’d never work. I’d just stay home all day, watch Scarface 50 times, eat a turkey sandwich, and have sex all fucking day. “
JuGatti: Oh this is an easy one. If I didn’t have to worry about money I would def be a full on hip hop writer. I would listen to music all day and come up with random fan theories and shit. That would be the life. I also want to get paid to eat like, “Omg it’s JuGatti! I love you so much, here eat a bacon cheeseburger from my restaurant I’ll pay you $100 to do it.” A man can only dream.
2. This book is a little outdated in terms of the internet, in today’s world what are some ways you can use the internet to generate income?
Manito: The possibilities are endless! Now people are creating apparel and selling it online, like my homie JuGatti. Brand influencers are paid to review or advertise products on outlets like YouTube or Instagram. I wish Nike needed me to be a professional sneaker model. I would love nothing more to be paid to wear sneakers all day, which is probably my second favorite thing ever.
JuGatti: Yeah it’s def outdated as far as the internet goes (book was written in 2006). He kept mentioning a networking marketing thing and I had no idea wtf it was. But anyway, social media is a goldmine nowadays. Niggas get million dollar deals from 15 second videos, chicks get flown out once they reach the 50K followers mark. If you aren’t in to those logistics fear not. For one you can build a solid following by being a real nigga (being yourself) and when you do that create some dope product and promote it. People will buy it off the strength that they fool with you. Also a lot of companies hire people to be social media evaluators. You literally get paid to rate people’s post and stuff. Wish I still had the link for it. Yeah though, get you some money from these social networks.
3. What are some ideas or plans you have that’ll help make you money while you’re sleep?
Manito: I’m trying to be a sleep study patient, in all seriousness napping seems like a hobby these days. I take those very regularly and VERY seriously. Until then, I want to sell my own merch one day and showcase my style by creating my own clothing brand soon, novelty too! I’ve been looking into some ways into making this website and my podcast some change as well. We’ll see.
JuGatti: You know I’ve always been interested in stocks and bonds and shit but all them numbers be making my eyes cross. But that is a 2018 goal to learn that so I can have something working for me while I’m big napping. I also want to build up my brand to the point I’m pulling strings like BB King while having minions running it. Lets see, uhh…having property is also something to look into since niggas always need somewhere to stay.
4. What is some financial advice that you would tell your younger self?
Manito: “We have food at home” is probably the best advice daddy and mommy ever gave you. And don’t forget, just because you have money doesn’t mean you should spend it AND credit is a concept that you should familiarize yourself with as soon as you can. It can help you move out faster, pay less on the Jeep you financed at 24, and will make you look like a more desirable candidate in your job search. Oh and rob a bank before college honey, it really is a different world after you graduate.
JuGatti: SAVE YOUR GODDAMN MONEY (sent with slam effect). Please I beg of you, please please. Also invest in yourself earlier. Buy more things to help with your craft early on. One of my biggest regrets is not attending those financial literacy classes in college or any of those educational events that were offered. If it wasn’t a party I really didn’t care but nonetheless. I think those classes would’ve helped me understand money a little more.
5. If you were to create a soundtrack for a financial empowerment class what songs would you choose (minimum 3) and what would you name it?
Manito: I would call mine “Dead Presidents” (Click here to listen on Tidal) I’m actually tempted to turn this into a post, yall know how I get down.
Rags to Riches (At the Beep) – J. Cole
I Hate My Job – Cam’ron
If I Ruled The World (Imagine That) [feat. Lauryn Hill] – Nas
Money Power & Respect (feat. DMX & Lil Kim) – The Lox
Forbes List (feat. Nas) – Dave East
Ten Crack Commandments – The Notorious B.I.G. (These are legit business principles too)*
It’s All About the Benjamins – Puff Daddy & The Family
Mo Money, Mo Problems (feat. Puff Daddy, Ma$e, & Kelly Price) – The Notorious B.I.G.
Mo Money (Interlude) – J. Cole
Imaginary Players – Jay-Z
untitled 08 – Kendrick Lamar
The Story of OJ – Jay-Z
Black Owned Business – Bas
Legacy – Jay-Z
JuGatti: So I created a playlist where it’s interchangeable, you can listen to it beginning to end or end to beginning. On some Kendrick DAMN shit (and lesser known Lupe’s Tetsuo and Youth could be listened to the same way and the narrative changes). Listening to this playlist from beginning to end you’ll see a person wisely investing their money then getting caught up in the fast life and blowing it all, ultimately becoming flat broke. Listening to it from end to beginning, you’ll see a person who is flat broke then comes up, enjoys the finer things in life then as they get older and are all partied out, they start investing. I’ll title it “How Much A Dollar Cost?”
And the songs are as follow (in order):
Jay Z- Story of OJ
Rick Ross (ft 2 Chainz, Gucci Mane)- Buy Back the Block
Nas- Nas Album Done
Ludacris- Large Amount
Biggie- Mo Money Mo Problems
21 Savage- Bank Account
Jay Z ft JD- Money Ain’t A Thing
Jay Z ft Memphis Bleek- Coming of Age (Da Sequel)
Sean P- Brokest Rapper You Know
..yeah I’m def using this playlist for a full on article. You crazy for this one Manito!
Although this was our least favorite read thus far, we have plenty of other dope books lined up to read. Keep up with us and sign up for the mailing list as we head into December.
Don’t forget to keep in touch with JuGatti as he juggles books, businesses, and other big shit!